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On the occasion of the 150th anniversary of Leonetto Cappiello’s birth, the award of the same name aims to involve artists and students in the reinterpretation of his unmistakable style. The aim is to create original advertising posters promoting the wines and spirits of the participating wineries, blending tradition and innovation in a creative homage to the master of visual communication.
The competition is divided into two separate categories, in order to make the most of the different skills and educational backgrounds of the participants:
Participation is reserved for students from secondary schools with an artistic or graphic design focus. This category is intended to stimulate young talents, offering them a unique opportunity to deal with the language of advertising and make their mark in the world of visual communication.
Format: The graphic work must be realised in one of two standard formats: 50×70 cm or 70×100 cm, which are the typical dimensions of the advertising poster.
Technique: The realisation of the work is completely free. Participants may choose between traditional painting techniques (oil, watercolour, acrylic) or digital techniques (illustration, vector graphics, mixed media).
Style and Spirit: Each entry must refer to the iconic style of Leonetto Cappiello, recognisable by the boldness of the colours, the simplicity of the compositions and the immediate visual impact. The choice of fonts and the general atmosphere must also recall the graphic language of the time, reinterpreting it in a modern key.
Theme: The subject of the works must be the wine or spirits of the participating winery. Participants may be inspired by the distinctive characteristics of the products, the territory or the emotions linked to the consumption of wine, transforming them into iconic images capable of communicating to the public
PRIZES FOR THE STUDENT CATEGORY
(Specific prizes for each of the 3 student categories)
PREMI PER LA CATEGORIA ARTISTI
The works will be assessed by a qualified jury, composed of experts in the field of art and wine communication. The jury will take into consideration
The jury, after careful analysis, will select the winners for each category.
The winners will be announced during a closing exhibition, organised at the end of the competition. The exhibition will not only be a celebratory moment, but also an opportunity to share the participants’ talent and creativity with the public. The works on display will become a symbol of the evolution of communication in the world of wine, inspired by the timeless art of Leonetto Cappiello.
“A unique opportunity to pay tribute to a master of advertising and to enhance the visual language in the world of wine.”