À l’occasion du 150e anniversaire de la naissance de Leonetto Cappiello, le Prix éponyme vise à impliquer artistes et étudiants dans la réinterprétation de son style incomparable. L’objectif est de créer des affiches publicitaires originales qui promeuvent les vins et spiritueux des caves participantes, alliant tradition et innovation dans un hommage créatif au maître de la communication visuelle.
Le concours est divisé en deux catégories distinctes, afin de valoriser au mieux les différentes compétences et parcours de formation des participants :
Cette catégorie est ouverte à tous les artistes, sans limitation de nature ou de formation. Les peintres, graphistes, illustrateurs, designers ou toute personne ayant de l’expérience et une passion pour le monde des arts visuels peuvent participer. Aucune qualification particulière n’est requise : l’important est de faire preuve de créativité et de capacité expressive en réinterprétant le style de Cappiello.
La participation est réservée aux élèves des écoles secondaires à orientation artistique ou graphique publicitaire. Cette catégorie vise à stimuler les jeunes talents en leur offrant une opportunité unique de s’engager dans le langage publicitaire et de laisser leur empreinte dans le monde de la communication visuelle.
PRIX DE LA CATÉGORIE ÉTUDIANT
(1 prix spécifique pour les 1ère ou 2ème classes et un pour les 3ème, 4ème ou 5ème classes)
PRIX POUR LA CATÉGORIE ARTISTES
Les œuvres seront évaluées par un jury qualifié, composé d’experts du secteur artistique et de la communication du vin. Le jury prendra en considération :
Le jury, après une analyse minutieuse, sélectionnera les gagnants pour chaque catégorie.
Les lauréats seront annoncés lors d’une exposition finale, organisée à l’issue du concours. L’exposition ne sera pas seulement un moment de fête, mais aussi l’occasion de partager le talent et la créativité des participants avec le public. Les œuvres exposées deviendront un symbole de l’évolution de la communication dans le monde du vin, inspirées par l’art intemporel de Leonetto Cappiello.
« Une occasion unique de rendre hommage à un maître de la publicité et de valoriser le langage visuel dans le monde du vin. »
Premio Internazionale Leonetto Cappiello
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To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email [email protected]
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to [email protected]